Kitribrick

Making visible what nobody sees.

A district can publish as many sorting guides as it likes; the chain running from the kitchen bin to the recovery plant stays invisible to residents. Grand Belfort and Agrivalor wanted to make that journey concrete, and above all to show that it does not work the same way whether you live on a high street or on a remote farm.

The constraint was twofold: the piece had to fit in a car boot to tour local schools, and stay understandable to an eight-year-old and an elected member alike.

Two models rather than one.

We designed two complementary sets: an urban scene — high street, recycling points, collection lorry — and a rural one — fields, farmyard, agricultural machinery, on-site recovery. Between them, a cutaway sorting line with its conveyors and compactor shows what happens once the bins are emptied.

The whole thing was built across three public workshop days, with around sixty participants each day. Residents did not just look at the model: they laid it piece by piece, asking their questions about waste sorting to the host sitting across the table.

One local wink found its way in: the Lion of Belfort, in bricks, watches over the urban scene.