Shopping centres, trade fairs, local authorities

Draw the crowd. Then keep it.

An activation that works across generations: it brings families in, keeps them there, and fills your social feeds with photographs you didn't have to produce.

Fully turnkey: design, equipment, set-up, hosting, take-down.

Giant participatory brick mosaic at a public event
Participatory mosaic — Nécronomi'con festivalBuilt by visitors over two days
Trusted by
  • Aushopping
  • Grand Belfort
  • Lugdunum Museum
  • EDF
  • Banque Populaire
What you are actually buying

You are not buying entertainment. You are buying dwell time.

No organiser wakes up wondering how to amuse their audience. They wonder how to bring people in, how to keep them, and what will remain afterwards. Here is what bricks do on all three.

  • Footfall & dwell time

    A natural stopping point: children settle in, parents sit down and breathe. Time on site lengthens mechanically, and average spend with it.

  • High shareability

    A monumental piece gets photographed. Visitors post, tag the venue and broadcast your event to an audience you never paid to reach.

  • Across generations

    From 5 to 95, everyone knows what to do with a pile of bricks. It is one of the rare activations where grandparents stay instead of standing about waiting.

  • No load on you

    Design, transport, set-up, hosting on the microphone, take-down: we arrive with everything and leave with everything. You have enough to manage already.

Find the right set-up

Two questions, and we'll point you.

A shopping centre, a town festival and a trade fair don't have the same problem. Tell us yours.

1

What matters most to you?

Our activations

Four set-ups people remember.

From a single-day add-on to a running thread that structures your whole event, depending on your footfall and duration.

Giant participatory mosaic being built by the public
The wow factor

The giant participatory mosaic

Our most requested format. A strong image — your logo, the event artwork, a local landmark — rebuilt brick by brick by your visitors. Every piece laid is a brushstroke, and the image appears before their eyes over the hours.

Surface
Up to 9 m²
Duration
1 to 3 days
Artwork
Fully custom
Learn more
Children and adults building freely in a brick play area
Free imagination

The free-build zone

Ten thousand coloured bricks in open access, no instructions and no rules to explain: children sit down on their own. Ideal for channelling younger energy and for giving adults a pause they no longer allow themselves.

Surface
20 to 100 m²
Audience
From age 3
Option
Theme & hosted challenges
Learn more
Monumental collective build challenge
Collective feat

XXL build challenges

A suspended bridge, a towering structure, a monumental model. A target announced in the morning, reachable only if the public gets involved. Suspense builds all day and the activation becomes the thread of your event.

Format
Running thread
Duration
1 day or more
Strength
Collective suspense
Learn more
Brick bouquets on the florist's stand
Activation & retail

The florist's stand

A genuine flower shop where everything is made of bricks. Visitors compose their own bouquet, which never wilts, and take it home. A hybrid concept — part poetic activation, part point of sale — and, as far as we know, the only one of its kind running in France.

Seasons
Spring, Mother's Day
Format
Retail corner
Revenue
On-site sales
Learn more

With just six eight-stud bricks there are 915,103,765 possible combinations. We put ten thousand of them in your visitors' hands.

Montage des tours de la cathédrale de Saint-Dié en briques
Le montage à l'atelierPuis le transport, et l'installation sur place
Participatory mosaic completed at the end of the festival
Client story

Nécronomi'con — two days, one piece built by the public

At this festival the point was not to occupy children but to create a rallying point running through the whole event. The mosaic started at opening and was finished at closing on day two, by hundreds of visitors who kept coming back to see how far it had got.

  • 2 daysof continuous hosting
  • 9 m²finished piece
  • 0set-up work for you

What organisers ask us.

How much floor space is needed?

A participatory mosaic works from 25 m² with a few tables. A comfortable free-build zone needs 50 to 100 m². We work from your site plan and tell you what is possible in the space you have.

How many people can you reach in a day?

On a free-flow activation in a shopping centre, several hundred visitors pass through during the day. The number depends mostly on your footfall and the location: a stand on a main route captures far more than one on the edge.

Do we need to provide staff?

No. Our hosts run the stand, launch the challenges on the microphone, explain, tidy and manage flow. You mobilise nobody, neither during the activation nor for the set-up.

What are the technical requirements?

A flat floor, unloading access, and a power socket if the activation is amplified. That's all. We often build the night before or early morning so as not to disturb your operations.

What does it cost?

It depends a great deal on who you are, which is why we separated our three offers. Our rates are provided on request, within 24 to 48 working hours. What is included is detailed on each of the three pages.

What happens to the finished piece?

You keep it if you want to: many shopping centres display it in the mall for several weeks afterwards. Otherwise we dismantle it and take it away. Both options are covered in the quote.

Are the bricks cleaned?

Yes, systematically between bookings. On multi-day public activations we also run an intermediate cleaning.

How far in advance should we book?

A month for a standard activation. For a mosaic with custom artwork, allow six weeks. February and April half-terms and the Christmas period book up very early: those are our three peaks.

Let's talk

Give us your date and your expected footfall.

We'll propose the set-up best suited to your venue, your audience and your budget.

Request a quote

contact@unibrick.frAnswered within 24–48 working hours
+33 7 61 71 03 69Monday to Friday, 9am – 6pm CET
Across FranceBased in Lyon, second base in Occitanie