An activation that creates a natural stopping point: children settle in, parents sit down, and dwell time lengthens on its own.
Built overnight or before opening. No involvement from your teams.
You don't need your visitors amused, you need them to come in, stay, and come back. A brick activation works on all three, and it has the rare advantage of holding the whole family in one place — not just the children.
Children settle in by themselves, with nothing to explain. Parents sit down beside them. The visit lengthens, and footfall through the units with it.
A monumental piece gets photographed. Visitors post and tag the centre: you collect content you did not produce, reaching an audience you did not buy.
From 5 to 95, nobody is a spectator. It is one of the rare activations where grandparents sit down and build instead of standing about waiting.
If you manage several sites, we run tours: the same set-up, the artwork adapted per centre, one point of contact and a degressive rate.
The choice follows your available floor space, the length of your campaign and the effect you're after: from continuous occupation to a running thread that brings people back.
A strong image — your campaign artwork, a local landmark, your centre's identity — rebuilt brick by brick by visitors across the day. The picture appears gradually, and people come back to see how far it has got.
Ten thousand bricks in open access, low tables and our hosts. The most effective format across a week of school holidays: it runs from morning to evening without flagging and absorbs the peaks.
A flower shop entirely in bricks where visitors compose a bouquet that never wilts and take it home. Activation and point of sale at once — the format to programme for Mother's Day and spring campaigns.
Every set-up runs free-flow: no registration, no time slots, no queue for your teams to manage.
The brief: occupy families during the school holidays and create a meeting point visible from both main aisles. The set-up was built before opening and run free-flow, with no registration and no supervision from the centre's teams.
The sector runs on peaks. Here is how campaigns spread out across our clients — and which windows need booking a long way ahead.
The two most profitable weeks: unreliable weather, families looking for a free indoor activity. Book three months ahead, these slots go quickly.
The florist's stand window. A poetic, heavily photographed activation, with a retail corner on top.
Two shorter highlights, over a weekend. Mosaic format with themed artwork, built on the Friday night.
The period where the challenge isn't attracting but holding, in a centre that is already full. A well-placed stopping point noticeably lengthens the visit.
A useful window for centres in tourist or coastal areas, with extended family footfall.
Our rates are provided on request, within 24 to 48 working hours. Travel beyond Rhône-Alpes and Occitanie is itemised separately, never as a hidden extra.
Yes, and it is the most cost-effective arrangement for you. We run tours across a portfolio of sites, with the same set-up adapted per centre, one point of contact, one contract and a degressive rate from the third site.
25 m² is enough for a participatory mosaic with a few tables. For a comfortable free-build zone across a week, allow 50 to 100 m². Send us your mall plan: we'll tell you which location works best, and which to avoid.
We do, overnight or before opening, according to your access rules. Take-down works the same way. Your teams neither prepare, nor supervise, nor tidy.
We provide our public liability certificate and equipment data sheets. The set-up is at floor level, with no elevated structure, no flame and no liquid. Accessible routes and escape widths are respected in the layout we submit.
Many centres keep it and display it in the mall for several weeks: a free extension of the campaign. If you prefer, we dismantle it and take it away. Both options appear in the quote.
Yes, between every booking, and mid-run on multi-day campaigns. It is the first thing parents ask, so we'd rather answer before they do.
A month for a standard weekend. Six weeks if you want custom artwork, to allow time to design the laying plan. February and April half-terms and the Christmas period book three to four months ahead: those are our three peaks.
We come back with a layout, an indicative visual and a firm price within 48 working hours.