Industry · trade shows · showrooms

Your product does something nobody can see.

A data centre, a retention basin, a dam, the fit-out of a truck: what makes your value sits inside a building, under a machine or behind a panel. A model opens it up and puts it on your stand.

Confidentiality respected: we sign your NDA before any feasibility work if your product is not yet public.

Technical brick model of an agricultural scene with machinery and crops
Explanatory modelAn industry explained without a line of text
The stand problem

At a trade show, you have eight seconds.

Eight seconds to stop someone walking down an aisle looking at their phone. A brochure won't do it, a screen even less — there are two hundred of them around you. An object in three dimensions, at hand height, showing the inside of something nobody ever sees: that one stops people.

  • It stops them, then holds them

    Visitors come over out of curiosity and stay because they want to understand. Your sales engineers no longer have to open the conversation: it is already open, and on the right subject.

  • It explains in thirty seconds

    What a brochure takes ten minutes to describe — a layout, a flow, a civil-engineering constraint — can simply be pointed at. The model puts everyone on the same footing, from technical director to intern.

  • It will be used again

    A stand is dismantled the same evening. A model goes on to the next show, then the reception hall, then the showroom. The cost divides by the number of times it comes back out.

  • It photographs itself

    Visitors photograph the model and post it without being asked. Your stand ends up in the feeds of people who never even stopped at it.

Our formats

Four ways to make a product visible.

The format depends on what you want understood: the inside, the object, the range or the process.

Cutaway technical model showing the inside of a building
Show the inside

The cutaway model

The building or machine is opened up: removable roofs, cut-away walls, visible interior fittings. This is the format that explains a data centre, a plant or a machine room to someone who will never set foot in one.

Reference
Microsoft data centre
Typical size
1 to 2 m long
Strength
Cutaway views
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Brick model faithfully reproducing a piece of technical equipment
Reproduce the object

The product to scale

Your equipment faithfully reproduced from technical drawings, with its real constraints respected. Pieces printed with your logos, colours matched to your brand, dimensions checked with your engineering team.

References
Sanergrid, Equans
Source
Your drawings or CAD
Option
Printed pieces
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A series of technical models exhibited side by side
Cover a range

The exhibition series

Several models of matching quality that vary and complement each other: three dams, seven farmhouses, four sites. Visitors compare, and the comparison carries a message a single piece never could.

References
EDF, Comtoises museum
Typical size
50 × 50 cm each
Strength
The series effect
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Explanatory brick model of an industrial process
Explain a process

The explanatory model

Neither a building nor an object: a process. The journey of a piece of waste, the transformation of a soil, the treatment of water. We build the stages side by side and the process becomes readable at a glance.

References
Grand Belfort, Bordeaux
Use
Show, school, meeting
Strength
No text required
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Every technical model is designed to come apart, with a bespoke transport case, so it can tour from show to show without degrading.

Montage des tours de la cathédrale de Saint-Dié en briques
Le montage à l'atelierPuis le transport, et l'installation sur place
Technical brick model displayed at a trade show
Client story

A data centre opened up, at VivaTech

The challenge was not to show a building — a data centre looks like a shed — but to explain what is inside it and how it fits cleanly into its surroundings, water treatment included. We built a piece 175 cm long with openings, cutaway views and complete interior fittings. Delivered to the show, it never went back into its case: it is now on display in the client's showroom.

  • 175 cmlong, by 100 wide
  • 1show, then a permanent showroom
  • 0lines of text needed
Who commissions us

Three ways to reach us.

Half our technical models come through an event agency. The other half come straight from a marketing department or an engineering office.

Event agencies

You are building the stand and you are missing the piece that makes it memorable. We work as a direct subcontractor, on your schedule and under your brand if you prefer, with one contact from quote to installation.

Industry & energy

You exhibit a product nobody can watch working. Transformers, dams, technical vehicles, treatment plants: we work from your drawings and photographs, with your engineers validating.

Authorities & operators

You have to explain a process or a development scheme to residents, at a public meeting or an exhibition. A model takes the heat out of the subject: people look at an object, not at a plan on a screen.

What we are asked before a trade show.

Our product is confidential. How do you handle that?

We sign your NDA before we even begin the feasibility work, and we use no image of the project in our portfolio without your written agreement. That is the default for anything not yet shown publicly.

We only have CAD files. Is that enough?

More than enough. Drawings, CAD, dimensioned views or even good photographs will do. We submit a massing study before construction, and your engineers validate dimensions and proportions before a single piece is laid.

Can we have our logo on it?

Yes. We have pieces printed with your logos and match colours to your brand within the range of available shades. It is a detail that changes everything in photographs, and your communications team notices it immediately.

How long do we need before the show?

Allow eight to fourteen weeks for a technical model of usual size. The limiting factor is not construction but sourcing certain pieces in quantity. Come to us as soon as the show date is set, not three weeks before.

Will it survive several shows?

It is built for that. Reinforced assembly, fragile elements designed to be replaceable, modular structure and a bespoke transport case. We supply a spare-parts kit and the procedure for your own team to reassemble it.

Who installs it on site?

We do, for any piece over two square metres — it is included in the quote. For smaller formats that tour often, we train your team in assembly and levelling at the first installation.

What happens to the model after the show?

Most of our clients install it in a reception hall, a showroom or a training space. Tell us the final destination from the start: it changes the base, the lighting and the protection.

What does it cost?

Four things drive the price: scale, level of detail, the number of pieces to produce and the deadline. We answer on feasibility and a broad range free of charge. Our rates are provided on request, within 24 to 48 working hours.

Let's talk

Send us a drawing and we'll tell you if it can be done.

A CAD file, a dimensioned view, a photo of your product at a previous show: that is enough for us to tell you what can be shown, at what scale and at what cost.

Describe my project

contact@unibrick.frAnswered within 24–48 working hours
+33 7 61 71 03 69Monday to Friday, 9am – 6pm CET
NDA signed before any studyNon-public products stay confidential