The florist's stand
A flower shop where everything is made of bricks: the buckets, the display, the flowers. Visitors pick their stems, build a bouquet with a host and take it home — a bouquet that never wilts.
- 20 to 40 m²Floor space
- March to JuneSeason
- Retail cornerFormat
- On-site salesRevenue
- On requestFrom
A shop, not a workshop
The set-up follows the codes of a real flower shop: a display, buckets, stems sorted by colour, a counter. Visitors don't sign up for a workshop, they walk into a shop, pick what they like and build their bouquet with the host.
The bouquet leaves with them. It is something to take home and keep, unlike most activations where visitors leave empty-handed.
The format shifts between activation and point of sale depending on what you decide: bouquets can be sold on the stand or given away as part of a campaign. We settle that model with you before the event.
As far as we know, nobody else runs this concept in France.
How it works
- You choose the windowMother's Day and spring campaigns are the two moments when the stand finds its audience. The useful season runs from March to June.
- We settle the model with youBouquets sold on the stand, bouquets given above a spend threshold, or activation only: how it works is fixed in the quote, not improvised on the day.
- We build the shopDisplay, counter, buckets, stems sorted by colour, signage. Allow 20 to 40 m², a flat floor, unloading access and a power socket if the stand is amplified. We build overnight or before opening.
- The visitor composesThey pick their stems, the host shows the assembly, the bouquet comes together in a few minutes. No booking and no time slot: you walk into the shop like any other.
- They leave with the bouquetWe dismantle the shop at the end of the operation and take away whatever has not been carried off.
The same set-up, depending on who books it
In a shopping centre
The Mother's Day and spring campaign window, on 20 to 40 m² in the mall. Our rates are provided on request, within 24 to 48 working hours. The corner can run as a point of sale.
For a local authority
A spring town festival, a flower market, a library event: the bouquet is given to residents rather than sold. Our rates are provided on request, within 24 to 48 working hours.
At a trade fair
Home, garden and spring fairs: the stand stops visitors and puts an object in their hands. Our rates are provided on request, within 24 to 48 working hours.
What you need on site
20 to 40 m², a flat floor, unloading access, and a power socket if the stand is amplified. Our hosts run the shop from start to finish: you mobilise nobody.
What people ask
What does it cost?
Our rates are provided on request, within 24 to 48 working hours. Equipment, transport, set-up, hosting and take-down included.
How does the selling work?
The model is settled with you in the quote: bouquets sold on the stand, bouquets given above a spend threshold, or an activation with no transaction. We do not publish revenue forecasts.
How much floor space is needed?
20 to 40 m² for the display, the counter and the building area. Send us your floor plan and we will point out the spot that captures the most passing traffic.
When should it be scheduled?
March to June, with Mother's Day as the high point. Outside that window, the participatory mosaic and the free-build zone work better.
Do we need to provide staff?
No. Our hosts run the shop from start to finish, and handle set-up and take-down. One contact for site access and power is enough on the day.
Are the bricks cleaned?
Yes, washed and dried between bookings, with an intermediate cleaning on multi-day operations.
Can it run outdoors?
Yes, with a compulsory fallback: a marquee, a covered area or a back-up room named in the contract. Bricks and rain do not mix.
How far ahead should we book?
A month for a standard activation, six weeks if you want custom signage or artwork. The April half-term falls in the same window and books three to four months ahead.
You have a spring date and a location.
Tell us whether you want the bouquets sold or given away: we price both. Three lines are enough to start.